Cases & Deals

Reynolds American sells Natural American Spirit International businesses to JT Group for $5 billion

Client(s) Reynolds American Inc.

Jones Day advised Reynolds American Inc. in its $5 billion sale of the international rights to the Natural American Spirit brand name and associated trademarks, along with the international companies that distribute and market the brand outside the U.S., to the Japan Tobacco Group of companies (JT Group).

In addition to M&A representation, Jones Day provided intellectual property, employee benefits, tax, and antitrust advice regarding this transaction.