A New Swiss–U.S. Privacy Shield Replaces the U.S.–Swiss Safe Harbor
The U.S. Department of Commerce and Swiss Federal Data Protection and Information Commissioner ("FDPIC") recently finalized a new Swiss–U.S. Privacy Shield Framework ("Swiss Privacy Shield") that will allow companies to transfer Swiss personal data to the United States in compliance with Swiss data protection requirements. The Swiss Privacy Shield will replace the U.S.–Swiss Safe Harbor Framework ("Swiss Safe Harbor") and will apply conditions similar to those the EU–U.S. Privacy Shield Framework ("EU–U.S. Privacy Shield") established last summer for cross-border transfers of EU personal data.
As a result, no longer can organizations transferring Swiss personal data to the United States rely on the Swiss Safe Harbor. Those organizations with current Swiss Safe Harbor registrations will need to certify under the new Swiss Privacy Shield or implement an alternative means of complying with Swiss data transfer restrictions. Organizations can self-certify to the U.S. Department of Commerce (via the Privacy Shield website) and publicly commit to comply with the Swiss Privacy Shield starting April 12, 2017. Now is the time for organizations considering self-certifying to the Swiss Privacy Shield to review the principles and commitments of the new pact.
The Swiss Privacy Shield's replacement of the Swiss Safe Harbor follows closely after the European Court of Justice ("ECJ") invalidated the U.S.–EU Safe Harbor program in its October 6, 2015, Schrems decision on the ground that the program failed to provide adequate levels of protection to personal data transferred from the European Union to the United States. The invalidation of the U.S.–EU Safe Harbor quickly led EU and U.S. officials to negotiate the terms of the new EU–U.S. Privacy Shield released in July 2016 to replace the defunct U.S.–EU Safe Harbor with a more robust and comprehensive transatlantic data-transfer scheme. Shortly after the EU–U.S. Privacy Shield was released, the FDPIC announced in August 2016 that the shortcomings identified in the Schrems decision also applied to the Swiss Safe Harbor, thereby prompting the Swiss and U.S. governments to also negotiate a more stringent data-transfer pact.
The new regime also offers Swiss individuals multiple methods to voice their concerns and seek recourse regarding the processing of their personal data. As with the EU–U.S. Privacy Shield, participating companies must provide free and independent recourse mechanisms to Swiss individuals, and they are subject to enforcement by the U.S. Federal Trade Commission or the U.S. Department of Transportation, where Swiss individuals also can assert complaints. Moreover, the ombudsman established under the EU–U.S. Privacy Shield also will be available to Swiss individuals concerned about the U.S. government's overreach or unlawful access to their personal data.
The Privacy Principles under the two frameworks mirror one another with a few limited exceptions. First, under both frameworks, participating organizations must enter into contracts with third-party recipients that require the same level of protection guaranteed by the Privacy Principles. Unlike the EU–U.S. Privacy Shield, however, the Swiss Privacy Shield does not offer participating organizations the same nine-month grace period to revise their third-party contracts in accordance with the Privacy Principles. Second, the FDPIC's authority substitutes for that of the EU data protection authorities throughout the Swiss Privacy Shield. Third, the definition of "sensitive data" under the Choice Privacy Principle is modified slightly under the Swiss Privacy Shield to include "ideological or trade union related views or activities, or information on social security measures or administrative or criminal proceedings and sanctions, which are treated outside pending proceedings." Lastly, the U.S. Department of Commerce will work with the Swiss government at the first annual review to implement the binding arbitration option of the Swiss Privacy Shield.
Once the Swiss Privacy Shield is in effect, organizations can expect increased cooperation and oversight by both the U.S. and Swiss governments to ensure compliance with the new framework. Companies that voluntarily withdraw, fail to complete the annual recertification requirements, or are found to persistently fail to comply with the Privacy Principles will be published on the Privacy Shield website.
The FDPIC has stated that it will not undertake enforcement actions during the next three months while the Swiss Privacy Shield is underway. During this time, companies certified under the Swiss Safe Harbor will need to carefully review the new terms of the Swiss Privacy Shield as well as their own privacy policies in order to ensure that their privacy practices comply with the new framework, or alternatively, identify other legal methods to transfer Swiss personal data to the United States. Prior to self-certifying with the new Swiss Privacy Shield, organizations that participated in the Swiss Safe Harbor will also need to update their privacy policies to remove any references to the Swiss Safe Harbor, in addition to meeting the Swiss Privacy Shield's more stringent notice requirements. Once an organization has joined the Swiss Privacy Shield, it will be automatically withdrawn from the Swiss Safe Harbor, and the U.S. Department of Commerce's Privacy Shield team will revise its Swiss Safe Harbor record to reflect the date of certification to the Swiss Privacy Shield.
Those companies already certified to meet the more robust self-certification requirements of the EU–U.S. Privacy Shield will also need to certify compliance with the new Swiss Privacy Shield, and should generally be able to do so with minimal effort. Organizations already self-certified to the EU–U.S. Privacy Shield can log into their Privacy Shield account, click on "Self-Certify," and select an option to add the Swiss Privacy Shield and other relevant information to their certification (for example, the organization's independent recourse mechanism). There also is a separate annual fee to the International Trade Administration to join the Swiss Privacy Shield. Similar to the EU–U.S. Privacy Shield cost recovery program, the fee will be tiered based on the organization's annual revenue. Further information on the Swiss Privacy Shield's fee structure is expected to be provided on the Privacy Shield website soon. Additionally, organizations will be expected to recertify for both the EU–U.S. Privacy Shield and the Swiss Privacy Shield one year from the date that the earlier of the two certifications was finalized. So for organizations that self-certified to the EU–U.S. Privacy Shield first, the recertification date for both the Swiss Privacy Shield and the EU–U.S. Privacy Shield will be one year from when the EU–U.S. Privacy Shield certification was finalized.
In short, companies considering the Swiss Privacy Shield must conduct the appropriate due diligence to ensure their data collection practices align with the Privacy Principles prior to certifying compliance. This means, among other things, carefully assessing existing privacy notices, offering Swiss individuals access and choice regarding the processing of their personal data, designating an independent dispute resolution body to resolve complaints, and implementing procedures for annually verifying compliance. This new framework will be reviewed annually by the Swiss and U.S. governments to assess whether it continues to provide an adequate level of protection to Swiss personal data. The U.S. Department of Commerce also announced its plan to make a Privacy Shield certification mark, and participating organizations will be informed when it is available for use. Participating organizations should, therefore, monitor the Swiss Privacy Shield for any other guidance or additional requirements.
For further information, please contact your principal Firm representative or one of the lawyers listed below. General email messages may be sent using our "Contact Us" form, which can be found at www.jonesday.com/contactus/.
Undine von Diemar
Todd S. McClelland
Richard J. Johnson
Jennifer C. Everett
Frances P. Forte
Mauricio F. Paez
Elizabeth A. Robertson
Laurent De Muyter
Chiara B.L. Formenti-Ujlaki, an associate in the New York Office, assisted in the preparation of this Commentary.
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 See Jones Day Commentary, "EU-U.S. Data Protection Safe Harbor: Not Safe Anymore."
 The EU–U.S. Privacy Shield extends only to members of the European Economic Area ("EEA"). Because Switzerland is not a member of the EEA, transfers of Swiss personal data to the United States are not covered by the EU–U.S. Privacy Shield.
 The Privacy Shield program is administered by the International Trade Administration within the U.S. Department of Commerce.