Cases & Deals

GfK sells European Consumer Panel (GfK CP) business to YouGov

Client(s) GfK SE

Jones Day is advising GfK SE in the €315 million sale of its European Consumer Panel business (GfK CP) to YouGov PLC, a leading international online research data and analytics technology group headquartered in the United Kingdom and listed on the London Stock Exchange (LSE: YOU).

GfK CP compasses over 100,000 households with panels across 16 European countries collecting and providing data on shopping behavior relating to fast moving consumer goods.

The divestment addresses competition concerns by the European Commission relating to GfK’s merger with NielsenIQ.