Cases & Deals

Hard Rock Digital enters partnership with Playtech plc

Client(s) Hard Rock Digital

Jones Day advised Hard Rock Digital in connection with its strategic partnership with Playtech plc

Under the partnership, Playtech invested $85 million in exchange for a minority ownership stake in Hard Rock Digital (“HRD”). In addition, HRD will license a range of the Playtech’s proven technology solutions and iGaming content to deliver the authentic experience customers have come to expect across Hard Rock’s global ecosystem of entertainment, hospitality and bricks and mortar casinos. In the U.S. and Canada, HRD’s customers will enjoy a variety of Playtech’s iGaming content offering including market leading slots, RNG and live dealer table games through HRD’s existing proprietary platform and technology offering. These products will also be enjoyed outside of the U.S. and Canada where HRD will also have access to additional software and services solutions from Playtech including its IMS player management platform and certain ancillary services including operational, customer support, payment advisory and marketing services.