Experian acquires Audigent
Client(s) Experian
Jones Day advised Experian in the acquisition of Audigent, a leading data activation and identity platform in the advertising industry. With the addition of Audigent's combined first-party publisher data and vast inventory network, Experian adds sell-side distribution to its existing demand-side capabilities and builds on its holistic identity activation technology, allowing clients to understand, expand and reach their audiences with targeted advertising.