Cases & Deals

Tequila Herradura acquired by Brown-Forman for $776 million

Clients Tequila Herradura S.A. de C.V.

Jones Day advised Tequila Herradura S.A. de C.V. in the $776 million sale of substantially all of the assets of the company to Brown-Forman Corporation. The sale included the Herradura and El Jimador tequilas and the New Mix tequila-based ready-to-drink brand, as well as tequila production facilities and a sales and distribution organization in Mexico. In addition to M&A representation, Jones Day provided antitrust (in Europe and the U.S.), financing, intellectual property, and tax advice regarding this transaction.