UK Antitrust Authority Recommends New Regulations for Online Platforms
The UK Competition and Markets Authority ("CMA") Final Report in the Market Study into Online Platforms and Digital Advertising proposes the creation of a new regulatory authority and additional regulations to govern the conduct of online platforms funded by digital advertising, as well as specific market interventions. While some of the CMA proposals parallel the recommendations of other antitrust enforcers or nongovernmental entities, there is divergence. Given the international nature of many online platforms, there is a risk that market participants could face complex and conflicting obligations in different jurisdictions that result in unwieldy compliance, unintended consequences, or negation of the alleged benefits of the proposals.
In this White Paper, we describe the CMA's recommendations and its implications.
Jones Day publications should not be construed as legal advice on any specific facts or circumstances. The contents are intended for general information purposes only and may not be quoted or referred to in any other publication or proceeding without the prior written consent of the Firm, to be given or withheld at our discretion. To request reprint permission for any of our publications, please use our “Contact Us” form, which can be found on our website at www.jonesday.com. The mailing of this publication is not intended to create, and receipt of it does not constitute, an attorney-client relationship. The views set forth herein are the personal views of the authors and do not necessarily reflect those of the Firm.