Cases & Deals

ETS strengthens global brand protection and enforcement of its educational tests

Client(s) Educational Testing Service

Jones Day serves as primary outside global trademark counsel to Educational Testing Service (ETS), the world's largest private educational testing and measurement organization. ETS develops, administers and scores more than 50 million tests, including the TOEFL®, TOEIC®, GRE® and Praxis® tests, in more than 180 countries. Jones Day maintains in excess of 1,750 trademark files for ETS worldwide. In addition to day-to-day prosecution work and global brand strategy advice, our trademark practice is called upon to advise ETS in connection with opposition work, litigation, brand launches, and domain name enforcement. Jones Day has successfully represented ETS in a multitude of Uniform Domain Name Dispute (UDRP) actions.