Cases & Deals

Procter & Gamble forms joint venture with Whirlpool Corporation

Clients Procter & Gamble Company, The

Jones Day advised The Procter & Gamble Company in its formation of a joint venture with Whirlpool Corporation for the introduction of SWASH™, an innovative at-home clothing care system designed to slightly reduce wrinkles, refresh fabric, restore fit, and preserve clothing.

In addition to M&A representation, Jones Day provided intellectual property advice regarding this transaction.