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Riverside acquires WhatCounts

December 2010

Client(s) Riverside Company, The

Jones Day advised The Riverside Company in connection with its acquisition and related financing of WhatCounts, Inc., a provider of e-mail marketing solutions and related professional services to help customers execute and track high-volume, "opt-in," e-mail marketing campaigns in compliance with Federal CAN-SPAM laws. The financing consisted of an increase to the acquiror's existing term loan facilities.

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