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Quigo Technologies is acquired by AOL

December 2007

Client(s) Quigo Technologies, Inc.

Jones Day advised Quigo Technologies, Inc. in its acquisition by AOL LLC.

Quigo is a leading site and content-targeted advertising company based in New York. The acquisition allows AOL to offer contextual advertising that matches ads to the contents of a Web page.

Founded in 2000, Quigo provides innovative, performance marketing solutions for advertisers and premium publishers. The company has more than 500 premium publisher relationships and has a broad network of roughly 3,000 advertisers. Quigo’s AdSonar technology lets advertisers purchase ads on Websites based on specific pages, sections, topics or keywords. Quigo offers many types of advertising and a variety of pricing options including text, display and video ads bought on a cost-per-click, cost per impression, or cost per time basis. In addition, it operates FeedPoint, a search engine marketing business that helps local and retail advertisers efficiently manage their marketing relationships with search engines and comparison shopping platforms.

Following completion of the transaction, Quigo will become part of Platform-A, AOL’s digital display advertising platform.

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