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Alaska Airlines defends trademark licensing dispute brought by Virgin Group in UK High Court

July 2023

Client(s) Alaska Airlines Inc.

Jones Day represented Alaska Airlines Inc. in defending a UK High Court claim brought by Virgin Group regarding a trademark license agreement under which Virgin licensed the VIRGIN brand to the U.S. airline Virgin America, Inc. (now part of Alaska Airlines).

Virgin Aviation TM Limited, et al. v. Alaska Airlines Inc., No. CL-2019-000742 EWCA (Comm); Appeal No. CA-2023-000727

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