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Imperial Capital and Canaccord Genuity act as initial purchasers in CAD$132.5 million Rule 144A and Regulation S offering by The Cash Store Financial Services

January 2012

Client(s) Imperial Capital, LLC and Canaccord Genuity Corp.

Jones Day represented Imperial Capital, LLC and Canaccord Genuity Corp., as initial purchasers, in connection with the Rule 144A and Reg S offering of CAD$132.5 million (US$131.9 million) of 11.5% Senior Secured Notes due 2017 of The Cash Store Financial Services Inc., a broker of short-term advances and provider of other financial services in Canada.

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