Cases & Deals

Procter & Gamble acquired Natura Pet Products

Clients Procter & Gamble Company, The

Jones Day advised The Procter & Gamble Company ("P&G") in connection with the acquisition of Natura Pet Products, Inc., a privately-held pet food business whose brands are sold in a limited number of pet specialty stores and through veterinarians, mainly in the United States and Canada. This acquisition enabled P&G to expand in the "holistic and naturals" segment of the pet food category. Natura's brands include Innova, Evo, California Natural, Healthwise, Mother Nature and Karma.

In addition to M&A representation, Jones Day provided benefits, real estate, antitrust, intellectual property, tax and finance advice regarding this transaction.

We use cookies to deliver our online services. Details of the cookies and other tracking technologies we use and instructions on how to disable them are set out in our Cookies Policy. By using this website you consent to our use of cookies.