Cases & Deals

Procter & Gamble pursues Lanham Act suit challenging comparative advertising claims of Huggies disposable diapers vs. Pampers

Client(s) Procter & Gamble Company, The

Jones Day represented The Procter & Gamble Company in a Lanham Act suit challenging the substantiation of a competitor's advertising claims that Huggies diapers were superior to Pampers diapers.

The Procter & Gamble Company v. Kimberly-Clark Corp., et al, Case No. 07-C-883-WGC (E.D. Wis.)