Cases & Deals

Procter & Gamble pursues Lanham Act suit involving false advertising claims about the efficacy of ultrasonic toothbrush

Clients Procter & Gamble Company, The

Jones Day represented The Procter & Gamble Company in a Lanham Act suit to enjoin a competitor from making false advertising claims about the efficacy of the Ultreo, an ultrasonic toothbrush.

The Procter & Gamble Company v. Ultreo, Inc., Case No. 07-CV-8379 (RJS) (S.D.N.Y.)