Twin River Worldwide Holdings acquires iconic Bally's brand from Caesars Entertainment
Clients Twin River Worldwide Holdings, Inc.
Jones Day advised Twin River Worldwide Holdings, Inc. in the acquisition of the iconic Bally's brand previously owned by Caesars Entertainment, Inc. This acquisition will allow Twin River to maintain the Bally's name for the Atlantic City property that it has agreed to purchase from Caesars Entertainment pursuant to the previously announced purchase agreement and enables the Company to rebrand virtually all of its portfolio properties under the Bally's name and logo. As part of the deal, Twin River has agreed to provide Caesars Entertainment a perpetual license to use the Bally's brand at its existing Bally's Las Vegas Hotel & Casino property.