Emmanuel G.Baud


Paris +

Emmanuel Baud, who leads the 12-person intellectual property team in the Paris Office, handles IP litigation for French and international clients. His experience involves patents, trademarks, copyrights, designs, domain names, know-how, trade secrets, software, and geographical indications as well as unfair competition/passing off matters. Emmanuel litigates these matters before national and European jurisdictions and institutions.

Emmanuel regularly assists clients in the drafting and negotiation of IP/IT-related agreements. He focuses on cross-border transfer of technology and/or licensing within the context of national or international transactions for publicly or privately held companies and investment funds. In addition, he has extensive and recognized experience in the field of protected geographical indication (PGI), particularly with appellations of origin (AOC), representing major beverage and food industry players and entities in charge of defending GIs in their contentious and regulatory matters. He works closely on these issues with the Firm's competition/antitrust and public law practices.

Emmanuel is a member of the Association des Praticiens du Droit des Marques et des Modèles (APRAM) and is its former president (2010-2012), the International Trademark Association (INTA), and a member of the Board of Administration of the AIDV (Association Internationale des Juristes du Droit de la Vigne et du Vin — International Wine Law Association).


  • Lincoln Electric acquires Air Liquide Welding for €115 million (US$134 million)Jones Day advised Lincoln Electric Holdings, Inc. in the €115 million (US$134 million) acquisition of the Air Liquide Welding subsidiary of Air Liquide, a key player in the manufacturing of welding and cutting technologies.
  • Leading Japanese pharmaceutical company seeks compensation against generic manufacturersJones Day is representing a leading Japanese pharmaceutical company in claims against several generic manufacturers involving the launch of products in France.
  • CAMUS seeks IP counseling for trademark and copyright infringement issues in China involving La Grande Marque cognacJones Day provided assistance to CAMUS, producer of La Grande Marque cognac, in a trademark and copyright infringement matter in China.
  • ETS defends against unfair competition claims in ParisJones Day is assisting Educational Testing Service in various IP-related matters, including an unfair competition proceeding brought before the Paris Commercial Court against an ETS licensor by a third party regarding use of the name of a teaching method.
  • BNIC seeks IP advice on protecting Cognac trademark from being misusedOn behalf of Bureau National Interprofessionnel du Cognac (BNIC), Jones Day advised regarding the identification of the different legal grounds which could be involved to preclude Cognac producers from using its well known Cognac trademark for a brandy, i.e. for a product other than Cognac.
  • Major Japanese chemical company engages in multijurisdiction patent disputeJones Day advises a major Japanese producer of specialty chemicals in a multijurisdictional patent dispute in Europe, including representation before the courts in France and Germany.
  • Knoll International seeks IP counseling in various mattersJones Day provides IP advice and counseling to Knoll Internartional in various IP matters.
  • Bongrain seeks IP counseling regarding appellations for cheese productsJones Day advised Bongrain Soparind, a worldwide leader in producing cheese, in a matter involving its use of a denomination similar to an existing Protected Geographical Indication for some of its products.
  • ACS defends "ALCOLOCK" trademark and strengthens portfolioJones Day is assisting the Canadian ACS company, manufacturer and distributor of vehicle alcohol interlock devices, in various trademark infringement claims and related issues.
  • Abercrombie & Fitch seeks trademark advice regarding compliance with France's Toubon lawJones Day assisted Abercrombie & Fitch Co. in analyzing the actual requirements for the use of the French language imposed by the Toubon law for trademarks and on various data protection issues and the risks of noncompliance.
  • Cascades completes sale of Norampac Avot-Vallée to OpenGate CapitalJones Day advised Cascades, Inc., a leader in recovery and in green packaging and tissue paper products, in connection with its sale of Norampac Avot-Vallée, a producer of packaging materials composed of recycled fibers, to OpenGate Capital.
  • Bosch pursues trademark infringement charges against resellers of fake productsJones Day successfully represented Robert Bosch GmbH in several trademark infringement criminal proceedings launched against various resellers of fake Bosch branded products. Assisted Robert Bosch GmbH and Robert Bosch France further to the action initiated by a former employee requesting the payment of an additional remuneration for the inventions he had developed when working for Robert Bosch.
  • Criteo completes IPO of American Depository Shares on NASDAQJones Day advised Criteo S.A., a France-based technology company specializing in performance display advertising, in connection with its issuance of $288 million of Ordinary Shares in an initial public offering in the form of American Depository Shares on NASDAQ.
    • 30 novembre 2017
      Les rendez-vous de la propriété intellectuelle – 4ème volet : La protection des secrets d'affaires
    • 29 juin 2017
      Les rendez-vous de la propriété intellectuelle - 2ème volet : Comment se préparer à des saisies contrefaçon ou des saisies article 145 CPC ?
    • 30 mars 2017
      Les rendez-vous de la propriété intellectuelle - 1er volet : Gestion des créations de salariés
    • May 10, 2016
      Speaker at SODIAAL: How to Build A Legal Strategy in Reponse to Aggressive Anti-Milk and Anti-Farming Campaigns
    • February 10, 2016
      Speaker at the CNIEL: "How To Build A Legal Response to Aggressive Anti-Milk and Anti-Farming Campaigns"
    • October 2-4, 2015
      Speaker at the AIDV annual meeting held in 2015, on conflict of laws and jurisdictions in the wine trade and geographical indications matters.
    • October 17-19, 2013
      AIDV annual meeting on the possibilities for wine producers to file and register trademarks in light of the latest case law “Diptyque” rendered by the French Supreme Court
    • 24 octobre 2012
      L'industrie française à la croisée des chemins : nouvelles options stratégiques et avancées de l'ingénierie juridique et financière
    • October 23, 2012
      French Industry at the Crossroads: New strategic options and legal innovations
    • August 2, 2012
      Keywords in Advertising, a US and European Perspective
    • June 29, 2012
      Trade Secrets Conference
    • June 26th, 2012
      Trade Secrets Conference, APRAM and MEDEF
    • February 1, 2012
      Forum On Intellectual Property, Counterfeit, Contraband & Organised Crime, Kangaroo Group and IFRA
    • November 23, 2011
      IFRA IP workshop
    • November 7, 2011
      LES Automotive Group Meeting