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PepsiCo and Germany's Theo Muller Group to enter U.S. dairy market with European-style premium yogurt

July 2012

Clients PepsiCo, Inc.

Jones Day advised PepsiCo, Inc. in its joint venture with Theo Muller Group, the largest privately held dairy business in Germany, to enter the U.S. dairy market with premium yogurt products. The joint venture is named Muller Quaker Dairy and will be selling yogurt in 17 markets in the Northeast and mid-Atlantic states under the names of Muller Corner, Muller Greek Corner, and Muller FrutUp. These products will mark the first entry by either PepsiCo or Muller into U.S. dairy aisles.

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