Cases & Deals

R.J. Reynolds defends against putative class action by California musicians over Camel Farm promotion in Rolling Stone

Clients R.J. Reynolds Tobacco Company

Jones Day successfully defends R.J. Reynolds Tobacco Company in a putative class action brought by independent musicians against Rolling Stone, Wenner Media and R.J. Reynolds over content appearing in Rolling Stone magazine's anniversary edition. The plaintiffs allege Rolling Stone's placement of editorial content adjacent to a multi-page advertisement for R.J. Reynold's Camel Farm promotion violates the artists' rights of publicity and constitutes unfair competition under California's Section 17200. The plaintiffs sought compensatory and punitive damages, and injunctive relief.

James Stewart, et al. v. R.J. Reynolds Tobacco Company and Rolling Stone, et al., 1st Civil No. A122452 (Cal. Ct. App., 1st Dist., Div. One), on appeal from No. RG 07-361627 (Super. Ct., Alameda Cty., Cal.)