Cases & Deals

Investors acquire shopping and advertising technology and invest in licensor

Clients Investors

Jones Day assisted investors with their acquisition of a license of technology to assist shoppers, retailers and advertisers with the in-store shopping process. The technology, using radio frequencies and data regarding the shopper's preferences, follows customers through the shopping environment and offers them nearby products, promotions for nearby products or products they've purchased in the past, or guides them based upon pre-loaded shopping lists prepared by the shopper. Jones Day also assisted the investors with their investment in the licensor and the formation of a new company to develop and use the licensed technology in the United States.