Ilene Tannen authors chapter in global guide to trademark laws and regulations

Jones Day of counsel Ilene Tannen contributed the United States chapter to Thomson Reuters' well-regarded resource Trademarks Throughout the World, Fifth Edition. This Thomson Reuters publication provides practical summaries of the trademark laws and regulations of more than 200 countries and jurisdictions worldwide. Chapters are authored by leading practitioners from each jurisdiction profiled.

The United States chapter comprehensively covers the rules of trademark registration practice and procedure at the U.S. Patent and Trademark Office (USPTO), providing domestic and foreign brand owners and trademark practitioners with the information necessary to register and protect trademarks in the United States. The United States chapter includes recent developments in United States trademark law and at the USPTO, and covers more than 30 topics of interest, including what is and is not registrable under U.S. trademark law, the ins and outs of prosecuting trademark applications, the effect of registration and how to maintain registered trademark rights, the process and procedure for assigning ownership of trademarks and recording the same, and mechanisms for enforcement of trademark rights in the USPTO.

Ms. Tannen focuses her practice on trademark and copyright law and is a member of the Firm's global Trademarks, Unfair Competition & Copyrights team. She is also a former member of the Trademark Public Advisory Committee (TPAC) of the USPTO. She manages global trademark portfolios for domestic and multinational companies, advising on worldwide clearance, brand development and use, registration strategies, and enforcement, in such industries as pharmaceuticals, telecommunications, apparel, sports, food and beverages, and financial services. Ms. Tannen also counsels companies regarding the use of their intellectual property in online content and social media and advises clients regarding copyright protection and use. She is a frequent speaker at professional and client conferences on such topics as domestic and foreign trademark practice, adoption of pharmaceutical trademarks, and corporate rebranding.

Jones Day is a global law firm with more than 2,500 lawyers in 42 offices across five continents. The Firm is distinguished by: a singular tradition of client service; the mutual commitment to, and the seamless collaboration of, a true partnership; formidable legal talent across multiple disciplines and jurisdictions; and shared professional values that focus on client needs.