Jones Day earns "Most Recommended" law firm status for 19th consecutive year
Jones Day has been chosen as one of the law firms most recommended by clients to their peers for the 19th consecutive year. The honor is based on unprompted responses from in-depth interviews with more than 350 top legal decision makers conducted by BTI Consulting Group for its annual survey, "The Firms Top Legal Decision Makers Recommend Above All Others."
Jones Day garnered the coveted unprompted recommendation, which BTI considers "the best and most reliable source of law firm intelligence from a peer" from top legal decision makers at large organizations with at least $700 million in revenue representing more than 15 industry segments.
"Client recommendations sit at the epicenter of law firm hiring and recurring business. Virtually every top legal decision maker looks to peer recommendations when first thinking of hiring a new law firm. Up to 64% of these decision makers will hire the first firm recommended — even if this firm is recommended just once," BTI explains in the Most Recommended Law Firms report for 2021.
The Report also explains: "superior client service is consistently the leading driver of law firm recommendations by General Counsel," driving unprompted recommendation by a factor of four times more often than any other single factor. This year's BTI survey cites five components of superior service:
- Delivering an excellent client experience
- Mobilizes quickly
- Easy to engage
- Develops custom solutions
- Incorporates deep industry insights
The BTI Most Recommended Law Firms survey is a data-driven ranking based solely on in-depth telephone interviews with leading legal decision makers. This research is independent — no law firm or organization other than BTI sponsors this study. No law firm or attorney submits nominations, or provides client names to BTI.
BTI Consulting has also ranked Jones Day #1 in its "Client Service A-Team" survey for the past five years and 13th time since BTI has been publishing its results, and among the "Fearsome Foursome" – the law firms that clients would least like to see as opposing counsel – in its "BTI Litigation Outlook 2021" report.