Jones Day ranks #1 U.S. law firm brand in Acritas report for third consecutive year
The global law firm Jones Day has been ranked #1 in the 2019 Acritas U.S. Law Firm Brand Index, a report ranking the top law firm brands in the United States. This is the eighth year of the Index and the third consecutive year Jones Day earned the top spot.
The Index is based on unaided answers to questions related to both "Awareness" and "Favorability" of law firms generally, and specifically for "Top-Level Litigation," "Major M&A," "Most Used," and “Inbound Work.”
Acritas states that "the Index is not a reflection of technical competence alone – it is a reflection of which firms are upper-most in clients' minds, whom they are most attracted to and whom they are most likely to give their work." Adding, “how it changes over time is a reflection of which firms are doing a better job of making and maintaining a meaningful relevant impression with clients through experience, relationship development and taking an approach to market that really aligns with clients’ goals and needs.”
“We work closely with our clients to learn their businesses, objectives, and needs. We then collaborate closely together to develop solutions that meet those needs,” said Glen Nager, Client Affairs Partner at Jones Day. “We are proud that our work continues to resonate with our clients.”
The survey reflects comments from 624 interviews with respondents, in $50 million+ revenue organizations across the US, who have senior responsibility for buying legal services. It also includes the views of a further 258 non-US-based senior counsel who were asked which firms they used for their US-based legal needs. The non-US sample comes from senior legal buyers who sit outside the US including Canada, Latin America, Europe, Middle East, Africa and Asia Pacific
“The strongest US brands tend to share some common characteristics including: full service offering, national reach, international practice. Jones Day is a great example of this, Lizzy Duffy, Vice President, Acritas US. “When clients explain why they favor the firm, they talk about the quality and range of services - both geographically, across the US and internationally, and in terms of practice breadth. We frequently hear about the strength of institutional relationships between the client company and the firm. This has been true for several years in our research.”
Founded in 2002 and headquartered in the U.K., Acritas Research, Ltd., conducts scientific research on market insights, brand awareness and favorability.
Jones Day is a global law firm with more than 2,500 lawyers in 43 offices across five continents. The Firm is distinguished by: a singular tradition of client service; the mutual commitment to, and the seamless collaboration of, a true partnership; formidable legal talent across multiple disciplines and jurisdictions; and shared professional values that focus on client needs.