Lara A.Pender


Detroit + 1.313.230.7972 Silicon Valley + 1.650.739.3995

Lara Alice Pender has more than 10 years of experience in structuring, negotiating, and managing multijurisdictional acquisitions, divestitures, and minority- and majority-stake investments.

Lara worked in the City of London for seven years where she focused on complex, sponsor-backed acquisitions for global private equity sponsors such as Bain Capital, Vista Equity Partners, and Towerbrook Capital Partners.

Since moving to the United States in 2014, Lara has split her time between the Bay Area and the Midwest — and deepened her commitment to the emerging company space. She has worked on more than a dozen financings of "unicorn" companies with valuations in excess of $1 billion, chiefly acting for international corporate venture capital, sovereign wealth, and pension funds. Lara is deeply engaged in the burgeoning Midwest venture scene, helping founders and venture capitalists navigate initial funding rounds and other early-stage legal and strategic issues.

Lara also teaches a late-stage venture class entitled "Harnessing Unicorns" at the University of Michigan Law School.


  • Brookfield Asset Management invests in immersive group gaming platform, Electric GameboxJones Day advised Brookfield Asset Management Inc. in the $11 million Series A2 financing of Electric Gamebox, the immersive group gaming platform reinventing how video games are played.
  • Alkemics sells company to SalsifyJones Day advised Alkemics SAS and its shareholders in the sale of the company to Salsify, Inc., which empowers brands by providing tools to track and analyze inventories, presentation, and sales of goods on digital shelves.
  • True Capital Ltd participates in $450 million Series C financing round of ZwiftJones Day advised True Capital Ltd, in connection with its participation in the $450 million Series C financing of Zwift, Inc., an online fitness platform for cyclists and runners.
  • CDPQ participates in $185 million Series G financing round of AppDirect, Inc.Jones Day represented Caisse de dépôt et placement du Québec in connection with its participation in the $185 million Series G financing with existing investors into AppDirect, Inc., which offers a subscription commerce platform for digital services.
  • CalypsoAI raises $13 million in Series A roundJones Day represented CalypsoAI, a leader in validation, security, and monitoring for artificial intelligence and machine learning, in connection with the $13 million Series A fundraising led by Paladin Capital Group.
  • Novastar participates in Series B financing round of Komaza GroupJones Day represented Novastar Ventures Limited in connection with its purchase of Series B Preferred Stock in a private placement by Komaza Group Inc., a distributed forestry company that partners with smallholder farmers in Kenya to plant trees for sale as sustainable wood products.
  • Novastar invests in Soko, Inc.Jones Day represented Novastar Ventures Limited in connection with its purchase of Series A-1 Preferred Stock in a private placement by Soko, Inc., an online store that connects consumers to global makers and handcrafted jewelry from the developing world.
  • Tinubu® Square acquires U.S. company eSURETY®Jones Day advised Tinubu® Square in its acquisition of U.S.-based eSURETY®, a cloud-based specialty software provider, enabling carriers, brokers, and MGAs to securely apply, quote, bond, issue, and support every form of surety as well as offering a powerful direct-to-the-consumer experience on any device from any browser, anywhere in the world.
  • Specialists on Call raises $15 million in preferred financing roundJones Day represented Specialists on Call, Inc., a large provider of acute care telemedicine services, in a $15 million preferred financing round with warrant financing and a related rights offering to current stockholders.
  • Concord Health Partners participates in $25 million investment in Pieces TechnologiesJones Day represented Concord Health Partners LLC in connection with their investment in Pieces Technologies, a healthcare artificial intelligence and technology company that connects health systems and the community to address clinical and social determinants of health.
  • Funds managed by Invesco Asset Management Limited seek advice with demergerJones Day advised funds managed by Invesco Asset Management Limited on U.S. law issues in connection with the demerger of Flarin Holdings Limited and Infirst USA Holdings, LLC from Infirst Healthcare Limited.
  • Concord Health Partners invests in VitalTech™Jones Day represented Concord Health Partners LLC in connection with its purchase of Series A Convertible Preferred Stock in a private placement by VitalTech™, a provider of connected health and remote patient monitoring services.
  • Koch Disruptive Technologies leads investment in Ibotta at $1 billion valuationJones Day advised Koch Disruptive Technologies ("KDT"), an investment firm dedicated to investing in emerging high-growth technologies across a range of industries, on its investment in Ibotta, Inc., the leading mobile rewards platform in the United States.
  • Baird Capital acquires minority stake in AEGIS Energy RiskJones Day represented Baird Capital in connection with its minority stake investment in AEGIS Energy Risk, the leading fintech and advisory solutions provider for energy derivatives.
  • Next Generation Films sold to Charter NEX Films, Inc. for $1.07 billionJones Day advised Next Generation Films, Inc. in its sale to Charter NEX Films, Inc., a manufacturer of specialty plastic films, for an aggregate purchase price of $1.07 billion.
  • Baird Capital participates in Series A financing round by ChurnZeroJones Day represented Baird Capital in connection with its purchase of Series A Preferred Stock in a private placement by ChurnZero, a real-time customer success platform.
  • True Capital Ltd invests in FunnelAIJones Day represented True Capital Ltd in connection with its investment in FunnelAI, a software platform that uses artificial intelligence (AI) to find online indications of intent for businesses looking for customer prospects.
  • Koch Equity Development invests $550 million in Getty ImagesJones Day advised Koch Equity Development, the acquisition and investment subsidiary of Koch Industries, in connection with an investment of $550 million in Getty Images.
  • Michigan Health & Hospital Association invests $1 million in NextPlane SolutionsJones Day represented Michigan Health & Hospital Association, a nationally recognized leader on initiatives that protect and promote quality, cost-effective, and accessible healthcare, in connection with its $1 million investment in NextPlane Solutions, LLC, a software company serving the health care industry.
  • True Capital Ltd participates in $120 million Series B financing round of ZwiftJones Day advised True Capital Ltd in connection with its participation in a $120 million Series B financing round of Zwift, Inc., an interactive platform for people to turn indoor cycling workouts into multi-participant races, social rides, and immersive explorations of new domains.
  • The following represents experience acquired prior to joining Jones Day.

    Advised CDPQ Capital on its participation in Goldman Sachs' refinancing of certain portions of the debt package relating to Vista Equity Partners' leveraged buyout of Solera Holdings Inc. (2016)

    Advised fundless sponsor on the structuring and acquisition of an array of payment processing businesses and the related reorganization of the resulting assets. (2016)

    Advised Pontifax Global Food and Agriculture Technology Fund on its investment in the Caribou Bio-Sciences Inc. Series B financing round. (2016)

    Advised, drafted, and negotiated terms of Fame & Partners Inc. Series A financing round and spearheaded related pre-closing restructuring of Australian holding structure. (2016)

    Advised on spin out of genetics testing business of not-for-profit parent and subsequent seed financing round of newly formed entity. (2016)

    Advised MRI Software LLC on its acquisition of Cougar Software International. (2015)

    Advised Tensile Capital on its minority investment and accompanying restructuring of Keraben Grupo S.A., related refinancing, and establishment of management equity plan. Led and managed team of internal attorneys and coordinated efforts of European counsel. (2015)

    Advised Vista Equity Partners on its minority investment in Main Street Hub Inc. (2015)

    Advised Bain Capital and certain strategic partners' joint legal effort in respect of their combined holdings in Ideal Standard. Coordinated efforts of European counsel. (2015)

    Advised Vista Equity Partners' disposal of their majority stake in MRI Software LLC. (2015)

    Developed and implemented step plan for private equity client on the reorganization of their European and Asian tax and operating structure. (2014)

    Advised Swiss Life on its minority investment in an infrastructure holding company. (2014)

    Advised Vista Equity Partners' acquisition of TIBCO Software Inc. (2014)

    Additional Publications

    Publications Prior to Jones Day

    May 16,  2016
    Weathering the Market Sell Off, Entrepreneur Magazine