Jessica D.Bradley

Partner

Washington + 1.202.879.7695

Jessica Bradley has more than 10 years of experience litigating trademark, trade dress, false advertising, unfair competition, dilution, and copyright cases. She also counsels clients on trademark clearance, prosecution, and enforcement including representing clients before the Trademark Trial and Appeal Board. Jessica has obtained victories for her clients at trial as well as preliminary injunction evidentiary hearings in federal courts throughout the country.

Jessica's practice encompasses a variety of consumer products and services including automobiles, consumer electronics, clothing, and vacuum cleaners. She recently, on behalf of Reynolds Consumer Products, obtained a permanent injunction against a competitor's use of trade dress similar to that of Reynolds Wrap® aluminum roll foil packaging. The injunction follows Jones Day's victory in a trial in which the jury found that the competitor willfully infringed the federal common law trade dress rights of Reynolds' iconic packaging design.

Prior to joining Jones Day in 2011, Jessica was a member on many cases that resulted in successful outcomes for clients, including: as second-chair, won a Texas jury trial against plaintiff seeking $11 million for alleged breach of a trademark settlement agreement and attorneys' fees under a Texas fee statute; won bench trial for BMW's MINI division on trademark infringement, unfair competition, and cybersquatting claims against defendants offering accessories and sportswear under the name Mini Works; and won a jury trial for Abercrombie & Fitch regarding trademark, unfair competition, and contract claims, including a verdict for $5.7 million.

Jessica is a member of the International Trademark Association's Trademark Enforcement Policy Advocacy Subcommittee.

Experience

  • Hard Rock International acquires full intellectual property rights to Hard Rock Hotel & Casino® in Las Vegas in deal with Juniper CapitalJones Day advised Hard Rock International in its acquisition of all rights to the Hard Rock® brand and related trademarks in Las Vegas from private equity firm Juniper Capital.
  • Bose resolves trademark and unfair competition lawsuit against competitor over new productBose Corporation hired Jones Day to defend it against trademark infringement and unfair competition claims relating to Bose’s new conversation-enhancing product, Hearphones, and plaintiff Doppler Labs’ Here Buds product.
  • BMW wins dismissal of claims that its car dealer's name infringes its motorcycle dealer's nameJones Day won dismissal for BMW of North America, LLC and its Denver car dealer of claims that its car dealer's name (BMW of Denver Downtown) infringes its motorcycle dealer's name (BMW of Denver).
  • SharkNinja resolves Lanham Act case against DysonSharkNina Operating LLC, the maker of class-leading Shark® vacuums and the innovative line of Ninja® kitchen appliances, hired Jones Day to take over--four months before the scheduled trial--a Lanham Act case against direct competitor Dyson regarding vacuum products of the respective parties.
  • CAE enforces antitrust claims and defends trade secret and copyright claims against Gulfstream Aerospace Corp.Jones Day successfully represented CAE Inc., a global leader in the development and manufacture of aviation flight simulators and pilot training programs, in enforcing antitrust claims and defending trade secret and copyright claims against Gulfstream Aerospace Corp. involving the Gulfstream G650 business jet.
  • Reynolds Consumer Products wins permanent injunction against competitorOn behalf of Reynolds Consumer Products LLC, Jones Day obtained a permanent injunction against a competitor's use of trade dress similar to that of Reynolds Wrap® trade dress.
  • Reynolds Consumer Products wins jury verdict of willful infringementOn behalf of Reynolds Consumer Products, LLC, Jones Day prevailed in a jury trial involving infringement of Reynolds Wrap® trade dress.
  • Deutsche Telekom wins preliminary injunction against new business of AT&TOn behalf of Deutsche Telekom AG, Jones Day won a preliminary injunction against new AT&T subsidiary Aio Wireless' use of color similar to the magenta color trademark licensed by Deutsche Telekom to T-Mobile.
  • Luxury brands Cartier, Chloé, Montblanc, et al. win summary judgment against second largest B2B websiteJones Day secured a significant ruling for firm clients Cartier, Chloé, Alfred Dunhill, MontBlanc, Panerai, and A. Lange & Söhne against TradeKey Pvt Ltd. and SISCOM (collectively "TradeKey") the operator and owner of the self proclaimed second largest B2B website.
  • Abercrombie & Fitch defeats claims by Jersey Shore's Mike "The Situation" SorrentinoJones Day won summary judgment on behalf of Abercrombie & Fitch Co. dismissing plaintiffs' claims that a "Fitchuation" shirt and a press release responding to his wearing A&F-branded product on the television show infringed his alleged trademark and right of publicity.
  • Chloé SAS, Alfred Dunhill Limited, Officine Panerai AG, Montblanc-Simplo GmbH, Cartier International, and Lange Uhren GmbH obtain favorable pre-trial rulings in trademark infringement rowOn behalf of six luxury brand plaintiffs, Chloé SAS, Alfred Dunhill Limited, Officine Panerai AG, Montblanc-Simplo GmbH, Cartier International, and Lange Uhren GmbH, Jones Day obtained multiple favorable pre-trial rulings for plaintiffs in an action alleging contributory trademark infringement and counterfeiting by the second largest B2B website.
  • BMW wins trial and Ninth Circuit affirmance in trademark infringement caseJones Day won bench trial for BMW's MINI division on trademark infringement, unfair competition, and cybersquatting claims against defendants offering accessories and sportswear under the name Mini Works.
  • Speaking Engagements

    • March 26, 2015
      Trademark and False Advertising Jury Trials - Report from the Trenches, ABA 30th Annual Intellectual Property Law Conference
    • April 19, 2012
      Winning (And Managing Costs In) False Advertising and Other Lanham Act Litigation
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