As the plaintiffs’ bar and governmental entities turn more and more to claims purportedly brought on behalf of faceless consumers, businesses turn more and more to Jones Day to defeat these actions.

There has been an explosion of "consumer" lawsuits in recent years, often in state courts, attempting to recover under various state law theories, including consumer fraud/unfair trade practices, breach of warranty, and unjust enrichment.

Because these lawsuits usually involve small-value claims, lawyers will not bring them if they cannot aggregate these claims into something worth suing over. As a result, these consumer cases usually involve class action allegations or other "aggregate litigation" tactics.

Jones Day has been at the forefront of these developments. The Firm regularly represents clients in high-profile actions in the consumer fraud/warranty area. Recent representations include “no-injury” cases involving tires, light bulbs, and other consumer products, auto-financing cases, late-fee litigation, and class actions brought against manufacturers of dietary supplements.